Welcome To Book World, The Greatest Theme Park by Brian Feinblum

Camelot_Theme_ParkHow come there aren’t any theme parks dedicated to books and publishing? I think it is a billion-dollar idea waiting to be acted upon. I am sure one day we’ll see billboards or Groupons for AmazonWorld – or maybe Barnes & Noble Land. Wouldn’t you bring your family and friends to a place that celebrates ideas and creativity, that honors the written word and free speech, and that makes reading fun?

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This past week I had the pleasure of taking my wife and two young kids to several theme parks in Orlando. Never mind that the parks only cater to people who can afford to drop $100 per person per day, who pay for the right to then purchase overpriced food and licensed products that further promote their properties. I also had to pay the tourist tax (speeding ticket) for trying to turn a 180-mile trek to Boynton Beach from the parks into a quicker excursion. We had a great time and know we’ll be back again – albeit with a lighter wallet.
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The theme parks have the right idea – they hype their existing content and repackage it in a way that makes it appealing to all ages. If movie studios can do this, why not publishers or those in the book industry?

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Books connect to everything because they are written about everything – real and imagined, past, present, and future. A theme park can show what a book looks like in different languages. It can show us how books are treated globally or culturally. It can show us how books entertain, educate, enlighten, or inspire. Books, like the Bible, can be powerful, or they can be merely thrill-seeking, like Fifty Shades of Grey. The park can reflect a diversity of thought, significance, creativity, and commercialism.
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Maybe bookstores should be turned into theme parks. Then they’d become entertaining destinations and people would want to be where books are.
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Publishing has a lot to play with. It has tradition. It has so many facets to explore – the legal side, the cultural side, literacy, how books influence people and societies, and how our history is preserved in books. There are millions of words in millions of books and not one theme park is dedicated to them.
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We have grand museums, mainly dedicated to art, history, and science. We have immense zoos and circuses to highlight nature and animals. Every industry has a hall of fame. Businesses have conventions. There are county fares, championship sporting events, and theme parks, and amusement parks and huge concert arenas. But no publishing theme parks.
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Can’t we muster together a little bit of Trump extravagance and apply it to books and come up with a place that exceeds what is offered at the biggest palaces of fun in the world? The parks could be divided into so many unique sections that highlight interesting aspects of the book industry, such as:

·         Ranking the best-sellers of all time
·         Examining historically-significant books
·         The evolution of publishing technology
·         The history of the printed word
·         The future of books and all formats
·         Books turned into audiobooks, TV shows, movies, plays, etc.
·         How books are written
·         How they are acquired, edited, packaged, sold, promoted
·         Self-publishing
·         E-book mania
·         Era-specific books such as 18th century romantic poets or 1950’s Sci-fi
·         Region-specific books such as those by or about the south
·         Book-specific such as Catcher in the Rye or Chicken Soup for the Soul
·         Author-specific such as the works of John Grisham or Janet Evanovich

·         Genre-specific such as what’s new in erotic vampire thrillers or diet and fitness

Think of what can be sold:
·         Food
·         Games/Toys
·         DVDs
·         CDs
·         Clothes
·         Stuffed animals of book characters
·         Replicas of things referenced in the books
·         …and BOOKS!
There can be displays that include:
·         Book showcases
·         Videos
·         Rides
·         Games
·         Lectures
·         Readings
·         Reenactments
·         Workshops
·         Concerts
·         Tricia contests

·         Historic manuscripts, printing presses, e-book devices

Maybe there’d be a university on site, a special academy that is a school for writers and those who want to work in the book publishing industry.
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There could be sections for adults and children. There could be sections of books highlighting industries such as automotive, gardening, or sales. There could be a hobby section, a fantasy section, a children’s section – really, you could put anything in the park as long as it relates to books. And everything connects to books.

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Of course,, some might say the best way to honor books is to buy and read them, share them, and live them. But imagine a place where bibliophiles can  call home, a place that is part library, bookstore, e-reader, Web site, Disney, Vegas, Indy 500, Miss America Pageant, Mall of the Americas, Mardi Gras, and Time Square?

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Take me to BookWorld – or write a book about such a place. BookWorld should exist and needs to. Books are still popular but they also are under many threats. It is not government censorship or Communism or war that threatens us. It is cultural laziness, a degraded education system, economics, and entertainment competition that puts books in danger. BookWorld could be a great boost not only for the publishing industry, but it can be fun for the whole family.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2013 ©

Apps To Zoom Past Books in 2014 by Brian Feinblum

apps picture

Apps are expected to generate $25 billion this year – up 62% from a year ago. They are expected to double 2013’s numbers by 2015, when over $50 billion in revenue will have been generated.

There are 1.4 million apps available between Google and Apple, but 64% of them are free. The app sales, which average $3.18 per app bought for iphones, will exceed the entire book market by this time next year.

Windows only has 125,000 apps and Amazon has a paltry 70,000, so if either one builds on its app business, we may see an even bigger expansion of an already exploding sector.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2013 ©

Can Any Book Survive the Future? by Brian Feinblum

Renior for Test of Time All creative artists want their work to be embraced by a loving public, even long after they are dead. They want to leave a legacy and to be appreciated by others. It doesn’t matter if it’s art, film, books, architecture, or other forms of creation – the desire and drive of all creators is the same.

Sure, some are ego-driven, money-hungry, fame-seekers, but all, at the heart of their efforts, want to see their work valued and to know it’s inspired, enlightened, entertained, and informed others. They want to know they sparked a dialogue, provoked action, stimulated thought and led to a change in society or impacted lives. Writers want to think that they created something not just for today or for a generation, but something everlasting and permanent.

The truth is it doesn’t work that way. Not at all.

I was in the public library the other day to help my eight-year-old son do research for a school report he was writing for his second-grade class. While he looked for books about the Blue Iguana of the Cayman Islands (we found none), I happened upon a volume entitled “Colonial History to 1877.” As I flipped through the book I realized how much has happened in our nation’s history of nearly 237 years but I said to my son: “You know, there will come a time when all of the history you will spend your school years learning, will be taught in a day.”

Eventually there will be little difference between 1813, 1913 or 2013, because so much history will have taken place over the years. Here’s what will happen:

· The more recent history of the present era will always seem more significant and important than the distant past.
· So many more significant things will happen in the centuries to come that by the time it is 2513, to reflect on the quaint times of today will seem insignificant.
· As time goes by, the time dedicated to studying history will be replaced, in part, to be used to learn new skills that future technologies will bring about.

Our ability to record news, find facts, publish analysis and share information will overwhelm the education system and forbid it to properly give students enough time to discuss any specific event or subject in great detail.

Every year that goes by, the amount of classroom time spent learning about history generally remains the same but the amount of time put to any one event or person generally shrinks because more history is created and has to be covered. History books have three decades of history and five more presidents to write about since I graduated high school in 1984.

How much longer will the school year need to be in order to properly cover future history? I calculated I spent about an hour per day in class on history – some 2160 school hours (an hour per school day, 180 days per year, 12 years). That is about 10 hours dedicated per every year of this nation’s history. That means another 290 hours of instruction would be needed just to cover the last 29 years. What will that come to in 100 years? 1000 years? 10,000 years?

So, I come back to my opening remarks about the lifespan of a creative artist’s work, especially books. We still read old books – the Bible, works of Socrates, Plato, Aristotle, and some ancient texts, but compared to all that has been written and published, how many books are read well beyond an author’s lifetime? Books expire. They have a shelf-life even if they can exist forever online. Relevance, discoverability, language – all of these things doom most books.

But it does not stop us from writing as if our words will last forever. Heck, before we can think about our works being read and enjoyed a century from now, we struggle to find readers today. But we can strive to write today and hope the words live another day.

The odds of being read today are much greater than they will be even next week, when, at least 7,000 more books will have been published by traditional publishers. Write as if you’ll be read tomorrow, but hope to be read today.

Remember these words, for chances are they won’t live beyond your lifetime: Create, because you reflect the truth. Create, because you need an alternate to the truth. Create, because you don’t know the truth. Create, to inspire greater truths.

History will tell us what really was true, if only history were complete, unbiased, and accurate. Who knows how long your words will exist, but make them count right now, and if they do their job to inspire greatness, change, and more creativity, then they will become useless and unneeded with time. They will have led a revolution that will render them obsolete. Perhaps being made obsolete is the honor to strive for.

Will your words stand the test of time?

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2013 ©

New York Times Book Reviews

Nothing is better than a real paper newspaper, but a feed is better than nothing.The New York Times offers an excellent selection of book reviews each week. This feed will allow you to stay up to date on what’s currently popular, which can be helpful if you are doing research for your next book or article. Enjoy!

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