Berkshire Writing Workshop invites published and aspiring adult writers to join in our annual summer gathering from August 4 to August 8, 2014. The program features five days of intensive writing workshops with a focus on creating new work. Under the guidance of a dedicated instructor, writers should expect one of the most productive writing weeks of their lives. Date: Aug 4-8 Location: Bard College at Simon’s Rock in Great Barrington, MA
Catamaran Writing Conference at Pebble Beach
At Catamaran Literary Reader, our artistic themes tap into the rich literary history and beautiful setting of the California Central Coast. We invite you to transform your own creative work in the scenic location of Pebble Beach, a major source of inspiration for writers from John Steinbeck to Robinson Jeffers. Date: August 13-17 Location: Pebble Beach, CA Continue reading →
American Christian Fiction Writers (ACFW)
If you write Christian fiction—or want to learn how—the ACFW conference is an investment worth making. We hope you’ll join us on this exciting journey. ACFW, the voice of Christian fiction. Date: Aug. 21-24Location: Grapevine, TX
Central Coasts Writer’s Conference
The goal of the 32nd Annual Central Coast Writers Conference presented by the Cuesta College Community Programs is to make affordable interactive workshops teaching skill development in numerous writing genres. We take pride in providing state-of-the industry publishing updates to aspiring writers and previously published authors. Date: Sept. 28-30 Location: Cuesta College Campus, San Luis Obispo CA
Communication Central-Be a Better Freelancer
Sponsored by: Communication Central
The Communication Central Conference 12th annual, Be a Better Freelancer® conference will be held at the Hilton Garden Inn in the U of Rochester’s College Town complex, Rochester, NY.
Date: Sept. 15-16, 2017 Location: Hilton Garden Inn in the College Town complex, Rochester, NY
*NAIWE members receive a discount.
If you’ve written a book, you know by now that being an author is only half of what it takes to have a writing career. The other half is the process of marketing and promotion– getting your book accepted by a publisher, and then marketing it to potential readers.
Writers who aren’t willing to perform the second half of the job find it increasingly hard to get published because publishers aren’t just looking for great content. They are focused on the value an author can bring to the publisher in the form of readers, fans, and publicity.
Here’s the audio recording of our latest episode of The Freelance Life with Publishing Expert, Jerry Simmons, along with notes about a few of the essential points. The interview is less than 35 minutes long, but it’s packed with good tips. Listen and enjoy!
How to Promote Yourself as a Writer
Establish connections with your local writing community
Local promotions can include:
Offer brief commentary on your topic on local radio shows
Organizations, trade groups, service groups, clubs, etc. need speakers for meetings
Teach a class
Parks and Recreation Department
Establish an online presence with a following
Why is this important? It expands your reach far beyond your local area. 26-year-old Amanda Hocking has sold over a million copies of her self-published books through her own online promotional efforts, and she now has a four-book deal worth over 2 million dollars from St. Martins’ Press. This isn’t typical, of course, but it proves it can happen– as long as you have an online presence.
Website/blog with mailing list
Use Feedburner to allow blog visitors to receive your posts via e-mail
Sign up at Feedburner.com, then paste the provided code into a text widget on your NAIWE member website
Facebook, Twitter, LinkedIn
How to Promote Fiction
Know where your writing fits in your genre
Who are you most like?
Where would your book be shelved at the bookstore?
Blog about: things related to your genre, style, subject area, setting, review books by similar authors, etc.
Example: An author of fiction set in Ireland blogs about the country of Ireland which attracts travelers, people of Irish heritage, etc.
Give away samples to create an audience
This can be a chapter, extra background information, more details about the characters or setting, etc., all posted on your website or blog
Send review copies to bloggers, the media, and “big mouth people” (they can’t talk about what they haven’t read)
A good review is worth more than any paid advertising you can do
People need to sample your writing style and subject expertise in order to want more
Be more concerned about obscurity than piracy
If someone finds your work worth stealing, generate buzz (and sales) by blogging about it
Don’t worry, introverts. The focus is on building audience for your work, which is not the same as bragging or self-promotion.
Don’t get so busy writing books that you forget to lay the groundwork for marketing your next book
A recent study showed that more than 2.7 million titles are published non-traditionally vs. 300, ooo through traditional channels